Apple Design

Jony Ive talks about functional design. Cut from the documentary Objectified.

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Effah Boateng says:

dont foget:

No.? 1 online store: iTunes

HenryHins says:

Any data? to backup your statement?

cazybeast2 says:

Lol, consumer? zombies.

Peter Leutgeb says:

CNC is? boss.

EpiDemic117 says:

sorry Ive. But rounded corners are just plain fucking ugly. Square and angular is much more sexy. Buildings in the 60’s tried rounded corners on buildings. and they ended up looking like shit today

“what can we do to take 6 parts with one” Well you are clearly partially an engineer. Clearly you know if that one part has something on it break. Then you’d have to pay lots of money to replace that single part? instead of the smaller one.

EpiDemic117 says:

apple fans never question things about the design of their products. Apple like every other company switches suppliers. Sometimes to get a better deal to save a? couple bucks in the long ron.

Karaner Karan says:

apple? fags lol

Karaner Karan says:

lol apple fags, there is? no apple design. apple is 50% marketing and 50% lawyers

Chryses321 says:

You’re dumb. You comparing? buildings to consumer products. He knows clearly whats ugly and whats not. You don’t.

Chryses321 says:

So why are you here troll. Get the fuck out of? here.

Karaner Karan says:

lol? butt hurt appl fags are hilarious

EpiDemic117 says:

haha i knew that would piss off alot of apple fans. I just simply disagree with rounded corners. The Imac does look ugly when you look? at it from the edge. The software is good on it though for photo editing and video editing and stuff. But i don’t need that. The best product apple ever made IMO was the ipod classic. And all it was was a big capacity hard drive that has a screen and plays music. But i still don’t like the ugly rounded corners. The droid razr looks way better than the iphone.

TheCyberEntity says:

Bad choose for color´s? subtitles.

sourena mirdadian says:

sorry to say this? but
people like you don’t have the sense of life
otherwise wouldn’t give such a comment

AnonymousCowardX says:

Oh really – tell? me more about your concern with my life please

sourena mirdadian says:

i cant give advice for your life go and find it from someone else!
i don’t care n
i don’t think aobut it
don’t talk before u? think
read my comment exactly and then answer

AnonymousCowardX says:

Thanks for your attention.
Apple is crap, so you? know now.

Aikun2012 says:

It’s about efficiency in functionality. It costs more because it’s higher quality and requires more thought. Aesthetics are second to functionality and purpose. Rounded corners feel more comfortable on your? hand than sharp edges, don’t you think?

EpiDemic117 says:

I hardly notice at all with my droid razr. It fits comfortably in my hand and is very angular and pointy. and as for “higher quality” Even apple cuts corners? inorder to save on costs. Take the ipod for example. The generation before the classic had a much higher quality sound card. Now they switched to a much cheaper one with lower quality sound output. The motive was to save a couple hundred thousand.

EpiDemic117 says:

even apple will cut corners to save. If there is anything apple is really good at though. it is heavily hyping alot of their products via mass marketing. and most of them are not that great as it is hyped out to be by their ads. Probably the only real good products for the masses where their handhelds that where a major and smash? hit of a success. in fact they made more profit selling those smaller and cheaper hand held devices than anything else. people could afford them

EpiDemic117 says:

more people have more ipods and iphones that are connected to windows more often than macs. and not only that but there are more of those than there are macs ever sold. Macs probably accoutn for a much smaller portion of apples actual? profits. I’m guessing the largest chunk comes from software and licencing fees from the app store and a much larger percentage comes from hand held devices than they do on actual mac sales. actual profit earned from macs is small in comparison.

sourena mirdadian says:

apple was brilliant with steve!
but now …
without him i? don’t know

Dinobot2468 says:

the only thing that recently got released that steve? jobs had nothing to do with was the ipad mini. Everything else had started planning before he died.

GreenFont says:

Dieter Rams is so German. ?

Jesper Svendsen says:

jony ive is quite a? shy guy, i think…

Jefferson Mugmal says:


Stuart Kerr says:

… in a good way… :)?

Dan Montenegro says:

apple haters get the fuck out, the man did a lot for his company. don’t hate him for doing? that, you’re just either hating because you have a miserable life or you’re hating because you realize that apple has class and you don’t.

xReventonx says:

Yeah bit of Dieter Rams? and Jony Ive!

Kostie100 says:

+1. Even in regards with the ipad mini, steve said in an email b4 he died to go and make a? prototype. He may have even seen the mini 🙂

sujoycares says:

“Good design is as? little design as possible”… Awesome!!

Antonio Zamudio says:

Why the hell does it have? subtitles when Jonny speaks?

rmzzz76 says:

I love listening to John Ive speak because you can tell there is equal parts: industrial? design genius, philosopher and artist. Although Jobs may have been the force pushing him to greater things, it’s his mind that deserves credit for the great designs that took Apple from the ashes into the company it is today.

webhostingsreview says:

great video i like?

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